i think is a known fact that most movie poster dun sell movie as they are. Movie poster became a celebrity endorsement product. We admit as consumer we sometime choose movies because certain celebrity acting.
Like adv , i believe every movie poster sell you a single idea. Be it you are hook by the idea, depend how effective the poster communication . Sadly we beginning to see less unique ideas portray in a movie poster and more superficial ideas.
A movie poster become a fabricated lies that mislead people.
I start to dig out movie poster that is guilty of such misleading people.
The challenging is how do I turn it into a honest poster and still communicate effective.
I challenge myself to do a series of poster of a particular genre and remake it into what i believe to be honest.