El Instituto Cubano de Arte e Industria Cinematográficos (ICAIC) was responsible for both domestic film production and the distribution of foreign films in Cuba. By founding a silkscreen workshop to create posters for all films shown in Cuba it created an aesthetic unity between these two branches of activity. The characteristic look of the Cuban film poster help fuse national and international productions into a single cinematic cultures.
As with Polish posters, Cuban designs were used not so much for promotional purposes- cinema was consistently popular and most films showed to a full house- but more as a form of cultural education,presenting a distinctively Cuban Slant on the film's subject.
Thoughts:
Can singapore movie posters reflect that kind of aesthetic or present a distinctively Singapore slant?
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